During breaks in the basketball game, we introduced the Sandwich Cam, a live feed from sponsor Bob’s Country Corner. Our gameday commentators narrated each maneuver of our sponsor’s live sandwich making, from the slicing of the bread to the placement of toppings with the same energy and play-by-play style they used on the court. As a result, the sponsor segment felt vivid, alive, and perfectly in-tune with the game-day atmosphere.
